Banner Ads

Banner ads are advertising on a web site that promotes and links to another site. Banner ads are ubiquitous on the Internet as a powerful method for a site to leverage its traffic to benefit another.

Banner Design Tip - A key component to the success of the development, design and production of a banner ad is to know whether to emphasize the product's or service's "Features" or "Benefits". A professional designer should provide these answers.

Referral Link Compensation:
Many forms of compensation for adding referral links on a site. Below is a list of the more popular ones.

Pay Per Impression:
A site receives payment for each time they display a link

Affiliate Programs:
Payment for click through or commissions on purchases

Reciprocal Links:
Both sites get a link to one another

Pay Per Impressions:
Pay per impressions is a typical referral link/banner ad arrangement where the site wanting to purchase advertising space pays the hosting site for each time it displays the ad. Typically, prices are set per one thousand exposures. Software is added to the hosting web server to track the number of impressions displayed.

Affiliate Programs pay web site owners (host sites) for sending people to their sites through referral links/banner ads. Affiliate programs use a web application to allow host sites to track the results of their participation. The affiliate program will assign the host site an ID and provide instruction on how to set up links. Links are typically in the form of banner ads or sent in e-mails.

Reciprocal Links Management:
A reciprocal links program is a service that creates web pages that link to all member sites. All members, in turn, periodically post the pages to their site. Through this mechanism each member gets cross-linked with each other. Thus, traffic can travel from one site to another and link popularity is increased.

Payment is typically based on:

Click through - Number of visitors that travel to the affiliated site.
Leads - The number of visitors that fill out a survey
Purchases - Commisions payed on sales generated from affiliate traffic